March 24, 2011

OPI Fall 2011- Touring America Preview

Coast to Coast Classics


OPI Launches Touring America
Collection for Fall/Winter 2011


OPI hits the open road with a new take on classic style in the Touring America Collection for Fall/Winter 2011. Inspired by Americana and cities with rich cultural heritage, the collection’s twelve shades offer comfortable glamour and wearable elegance for nails and toes. 
“My recent road trip across the country sparked the creation of the Touring America Collection,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Autumn is a time for reinvention, and these shades revive classic, iconic colors for fall, from cool heather, khaki and chocolate to warm rose, peach and red.”
The season’s go-to shades of taupe and pearl grey appear in variations from dark to light – A-taupe the Space Needle, Get in the Expresso Lane, French Quarter for Your Thoughts, and Suzi Takes the Wheel.  Lush urban neutrals in deep sapphire (Road House Blues), rich raisin (Honk If You Love OPI), chic olive (Uh-oh Roll Down the Window), and coffee brown (I Brake for Manicures) merge with iconic red (Color to Diner For), vivid rose (My Address is “Hollywood”), and luminous coral and orange (I Eat Mainely Lobster, Are We There Yet?) for an expansive color landscape.

“This collection will take women around the world on the ultimate tour across the USA, with stops in Baltimore, Clarksdale, Hollywood, Jackson Hole, Memphis, Milwaukee, New Orleans, New York City, Philadelphia, Seattle, St. Louis, and Tucson,” explains Suzi. “Together, the locales that inspired Touring America make up a rich palette of color complementing trends from the runway, where we saw a mix of feminine details and dramatic menswear touches.”
            Touring America includes the following shades:

Are We There Yet?
Don’t make me reach back there and take that perfect melon shade!

I Eat Mainely Lobster
We “clawed” through crowds to catch this coral for you.

My Address is "Hollywood"
We put this pretty rose-pink on the map.

Color to Diner For
I’ll take the rosy-red with a side of “awesome.”

Honk if You Love OPI
Don’t let this gorgeous dark grape pass you by.

Road House Blues
In this case…R&B stands for “Really Blue.”

Suzi Takes the Wheel
Buckle up—she’s not stopping until she gets to gray!

French Quarter for Your Thoughts
Want beads? Then show us your sexy gray nails!

Uh-oh Roll Down the Window
You’re gonna wanna pull over for this “unexpected” olive green.

A-taupe the Space Needle
You’ll climb to new heights with this creamy-rich taupe.

Get in the Expresso Lane
An amped-up dark brown that’ll never letcha down!

I Brake for Manicures
This gorgeous eggplant-plum has our full attention.

Touring America Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide Brush for the ultimate in application.
Touring America by OPI will be available August 3, 2011, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer. 
            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Here are the bottle pictures you might have already seen on OPI's Facebook page!






What do you guys think of these? Seems SO early to be thinking about Fall Collections but I'm loving the names and colors of these! Best Blogger Tips
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16 comments:

  1. Fall and winter already??? Geeze... I haven't even tried my Texas collection selections yet.

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  2. Wow I hope these aren't all creams! :(
    There do seem to be a lot of really similar colours! 2 greys, 3 taupes, 3 burples, 4 corals. Hmmm this could be good with some different finishes.

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  3. I need to see swatches before anything, cause the pics in the promos look the same.

    Am I the only one who hates hearing about fall collections in spring? Let me enjoy summer first!

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  4. I like "A Color to Diner For" and "Uh Oh, Roll Down The Window!" Otherwise, it's fairly standard. We seem to be seeing a lot of pearl grays this year!

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  5. In the pictures they look a bit blah. But I definitely want to get French Quarter For Your Thoughts! :)

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  6. I like all you share on your blogs!! Excited for new colors!! I love the crackle collection! I wish OPI had more colors though cause I like the quality of their crackle a little better!!
    Is there a way I can share this article on Facebook to share with my friends?! I dont see any kind of link!!

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  7. I have to agree, can we please have summer first? We Seattlites need our summer sun, give us a couple months before we start talking about fall haze and winter chills! XD

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  8. @Tracy7

    I think you can share it off my facebook page www.facebook.com/ThePolishAholic

    Hopefully it works for you!

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  9. I can't even begin to think about Fall yet but I am loving the bottom row and that blue.

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  10. I'm super stoked about this collex! In the Fall my wallet suffers lol

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  11. I like some of these, they are dark and murky, but they do seem alike. Still, really nice colors!

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  12. I am loving the top row :)

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  13. Winter is hardly over here in Denmark, so it seems a bit early with that lot ;)

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  14. I'm looking forward to this collection. Especially the olive green.

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  15. Murky is definitely the right word, especially that bottom row. Alas, not impressed.

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  16. OMG, khaki ! Amazing collection, I'm quite sure I'll end up having most of these.

    ReplyDelete

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