July 19, 2011

OPI Pink Shatter for Breast Cancer Awareness Preview

Hi guys, this just landed in my inbox. What do ya think? I was expecting a light pink, but they are giving us a deep more hot pink. I am SO excited, I've been wanting a shatter like that!





Let’s Shatter Breast Cancer!



OPI Announces New Pink Shatter: Pink of Hearts Nail Lacquer to Support
Susan G. Komen for the Cure®


            OPI launches the limited edition Pink Shatter: Pink of Hearts Nail Lacquer to support Susan G. Komen for the Cure® in its promise to save lives and end breast cancer forever.  The 2011 Pink of Hearts edition will follow in the footsteps of its namesake 2007, 2008, 2009 and 2010 Nail Lacquers in raising awareness of breast cancer for the fifth year in a row, during the months of September and October (National Breast Cancer Awareness Month).  Unlike previous shade incarnations, this year’s Pink of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade. 
“We are continuing to support Susan G. Komen for the Cure in the hopes of increasing breast cancer awareness, while inspiring and empowering women.  The organization’s dedication to this cause is unwavering,” remarks Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  OPI is proud to join with Susan G. Komenfor the fifth consecutive year to offer Pink Shatter: Pink of Hearts.  By launching our first-ever Pink Shatter coat, we hope this exciting new textured hue will generate lots of awareness for this cause.”
Each bottle of Pink Shatter: Pink of Hearts has a special pink-ribbon tag and pink cap wrap to call attention to breast cancer awareness.  OPI will also be making its annual donation of $25,000 to Komen for the Cure. Pink Shatter coat contains no DBP, Toluene, or Formaldehyde, and it also features OPI’s exclusive ProWide Brush for the ultimate in application.
The limited edition Pink Shatter: Pink of Hearts will be available throughout the months of September and October 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer. 
            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter@OPI_PRODUCTS and become a Facebook fan!

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About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

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13 comments:

  1. not a huge fan of shatters but i like how this bottle looks with that hot pink shatter cap. hah i can't believe i'm saying that but it's true!

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  2. Being a two times breast cancer survivor, I will not complain this time about how much I am not a fan of the shatters/crackles and the entire trend. Still I would have rather have seen this years OPI pink ribbon polish NOT have been a shatter, but am not surprised. If it sells and they donate a lot from the proceeds, so much the better.

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  3. I'm rather tired of shatters and crackles by now, but at least I like the look of the bottle. I hope it looks good on too!

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  4. Looking forward to seeing swatches of this one.

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  5. I think my faith was just renewed in shatter/crackles. I will need this one!

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  6. Well done OPI!

    Not a fan of the shatters but the bottle looks gorgeous!

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  7. I'm looking forward to the release of this! I haven't seen any pink shatters or crackles in many collections, just China Glaze. I actually just bought that yesterday but I have a feeling I'll be getting the pink OPI one too.

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  8. I can't wait to try this! I have shatter in white and silver, and i've been wanting to try a pink. Plus it's for a good cause !

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  9. This is great, i'm gonna have to try and see if I can get this when it comes out

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  10. Wow. I'm really looking forward to this polish coming out. Wish it was cheaper in Canada though.

    ReplyDelete

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