January 29, 2012

ISSE Long Beach Photos & Haul!

Good morning everyone! If you follow me on twitter you probably saw me tweeting pictures from the ISSE show in Long Beach, CA yesterday. ISSE stands for International Salon & Spa Expo. It was my first time going to this and it was awesome! There was a ton to do and see, a lot of great brands were there representing all kinds of beauty products...nails, hair, makeup etc. I ended up wandering around like a kid in a candy store then I bought a ton of polish. Since ISSE is open only to licensed folks the prices are the same as you would find somewhere like Cosmoprof, which helped me justify buying a ton of stuff. As soon as I walked in the first thing I saw was the Essie booth, I kid you not guys...it was ROWS of nail polish. I've never seen anything like it, I took pictures of most of the nail polish booths that were like this because it was just...wow! I think the only one I missed was Nubar, I was too busy shopping there lol!  Hope you guys enjoy the pictures, look for swatches of most of the stuff I bought within the next week or so! I will be a swatching machine lol!

Also...this post is pretty picture heavy so I've put most of it under a cut, click the read more button after the first picture to see everything!

Below was the Orly booth...nail polish heaven





Another angle of the Orly booth! Their booth was a big square and they had all of their gel polish on display on the other sides!


This was hanging from the ceiling above the China Glaze booth, I wish you could tell how huge it was by the photo. It was like a China Glaze jumbo tron lol


Here was their set up, it was like this on all 4 sides of their booth!


Here is the Essie booth, can you see why I was all :O when I walked in?!?


Another angle of the Essie booth! They also had all their treatments and lotions on the end of their booth!


This wall 'o glitter & nail art polish was inside the Le Chat booth, they make Dare To Wear polish. I had no idea they also made all this glitter. I somehow had self control and didn't buy any...but I'm thinking about going back today and getting some lol. Self control be gone!!


Here is the OPI booth, they by far had the best and most drool worthy booth of any of the nail polish brands. It was HUGE, there was this long table then one next to it and the same set up on the other side. I just kept walking around it in awe


They also had this poster up, I believe the New York City Ballet Collection is their Soft Shades collection this year. They didn't have them there (that I saw) but they look pretty in the picture.


Next up was Minx, I've never really been interested in these since it's not something I would apply myself. I couldn't help but take a photo of these creepy designs....look at all those creeptastic eyes. I almost wanted to buy them just so I could stare at them whenever I wanted.


I also stopped by Nubar, they had an awesome display of all of their polishes. It was drool worthy, unfortunately I'm an idiot and didn't take any photos of it. I did however take a photo of the lovely Katie Cazorla from The Painted Nail, she was in Nubar's booth. Her little section was so cute! Katie is the best, I'm so glad she was there!


These next photos aren't all nail related but they were some of my favorite booths there. It's kind of amazing what some companies do.

This giant wall was at the Dashing Diva booth. I left that lady in there on the left so you can see the scale of it, it was HUGE!


This booth was the Doll hair care booth. I remember seeing them at Cosmoprof back in July and thinking that I wanted one of these cool curling wand thingys they make, it's called a Twiddle Stic. If you want to see what I'm talking about you can check it out on their website here I might go back and buy it now that I remembered. Anyway, their booth was beautiful...my favorite of the show! It looked 3-D but it wasn't!


This was the TIGI booth, it was awesome...and so tall! I wish I could see them putting something like this up lol


Alright....now that you made it through that this is (almost) everything I bought! Some of these photos aren't great....taking bottle shots is seriously hard...harder than taking swatch photos. I promise the swatch photos will look a bazillion times better! There are a few things not pictured because they are gifts and I know the person they are for will see this post!

This you guys is the Nubar Spring 2012 Jellybeans Collection!! I couldn't believe they actually had it out for sale since I'm pretty sure we have heard absolutely NOTHING about it!  It's really pretty, 6 bright creme polishes! I can't wait to swatch them! The one on the top right almost matches my lamps haha!


These are nail appliqués from Dashing Diva, you don't need heat or anything fancy like you do for Minx so I couldn't resist them. They remind me of a set Sephora has. They are raised and gradient...I have no self control so I bought 3. I wish I could have gotten a better picture of these for you, they are incredibly beautiful in real life. I promise to post photos once I wear them!


Next up, you know I had to buy something from that nail polish heaven that was the Orly booth...I bought the whole Spring 2012 Cool Romance Collection. They are gorgeous, muted and perfect. I can't wait to swatch these also!


At the Nubar booth I also picked up the Fan Collection from The Painted Nail. You guys remember this right? Katie had the fans on Facebook name these. They are SO gorgeous in person...this photo does zero justice to them. Your head might explode when you see the swatches.



Last up, this isn't polish but I decided I'd post them too. Crown Brush had a booth and I picked up a couple brushes. I've been obsessed with flat top brushes lately, they make putting on foundation SO much easier. I've never used Crown Brushes before but I've heard good things, so I hope they are awesome!


And now that I just typed this all up I want to go back and buy more stuff...this ISSE show is dangerous for my wallet. Thank god I just got my tax return back....Uncle Sam is paying for all this stuff haha!

I leave you with a couple photos of the outside of the Long Beach Arena. ISSE is being held at the Long Beach Convention Center which is attached to the Arena. I've been here a ton of times for concerts, it's one of my favorite buildings in So Cal, it's so beautifully painted. Fun fact, nearly 10 years ago I sat outside here for about 7 hours to see No Doubt, yay awesome memories.


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66 comments:

  1. This is the paradise!!I love all!!! I can't wait to see those in action on your nails!
    And the outside of this building is perfect!! I love the murals ( I paint graffiti since 12 years ago :P ).
    Have a nice Sunday pretty! :*

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  2. Omg, rows and rows of Orly. Did you just die and go to polish heaven?

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  3. Oh God... I feel like singing the Queen song: I want it all and I want it now!

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  4. I wish we had events like those here! I can only imagine the fun you must have had there :).

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  5. Very very cool!  I can imagine it was a bit of sensory overload though.

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  6. ahhh I woke up extra early so I could do my hair and read your post before I drive down there.  I better see you!! xx

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  7. omg I want a few of the painted nail nailpolish soo pretty

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  8. OH MY GAWD! I've died and gone to polish heaven!! I would lose my mind in that place, not to mention my savings account!

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  9. Stacy Plowman-PennockJanuary 29, 2012 at 5:53 AM

    I swear, I think my head would explode from nail polish overload!!

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  10. I was so excited to see all the pics you took yesterday!!! Thank you so much for posting these. I would love to be in a place surrounded by all that polish. :) Can't wait to hear if you go back again today Lol. 

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  11. the_lacquerologistJanuary 29, 2012 at 6:07 AM

    What an amazing experience!!!!  You picked up some great stuff =)

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  12. Thanks for the pics & yes, I am now drooling! I love to live vicariously through others adventures! Buy something spark-lie & gorgeous for me!

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  13. WOW!!! this really is heaven!!!

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  14. This is my idea of heaven! How could you ever choose? I'd be like Steve Martin in The Jerk 'I'll swap this for that.. and I need this.. I definitely need this..' Enjoy!

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  15. can i live there pleaase

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  16. Wow that is so freaking awesome!! I am so jealous!! Lol!

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  17. Omg! I'm literally green with envy here. Mostly because of the Painted Nail ones, I can't get my hands on those where I live and they're all just SO my cup of tea! Man, you're so lucky!

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  18. Chrystal SaccavinoJanuary 29, 2012 at 8:15 AM

    oh my.... god, im going to go get my nail license just to enter this building!!!! im so jealous you met Katie!!! awesome post

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  19. OMG this is a paradise!!! I wish we had similar events here in Italy O.O

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  20. OMG...now I know why I miss living in LA!!!  I WOULD HAVE DIED AND WOULD HAVE BEEN HAPPY TO DO SO THERE!!!  Excited to see all the new color coming out!!!

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  21. in my mind the paradise is like this!:)

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  22. in my mind the paradise is like this!:)

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  23. WOW, never saw so many nail polishes in my life!! Looks like someone had a great weekend (and I'm not talking to the wallet haha)

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  24. Great pictures. Love the nubar pictures. Can you list the names of the fan collection I'm going to be stalking the web to find it

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  25. Omg I had no idea this was happening. I'm in long beach, literally 15 min away from there....

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  26. Omg I had no idea this was happening. I'm in long beach, literally 15 min away from there....

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  27. This looks like so much fun!

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  28. OMG!!!!!!!!!!! I would do ANYTHING to get in there. So jealous. Thanks for taking picture so I can pretend that I was there :)

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  29. Wow!!! So much polish!! I would have felt like a kid in a candy store too! Can't wait to see all your swatches. It looks like you got some really pretty polishes! :)

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  30. I would be the first one to enter in the morning and they´d have to kick me out to close!! Can´t wait to see your swatches! That nubar collection looks great!

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  31. I would be the first one to enter in the morning and they´d have to kick me out to close!! Can´t wait to see your swatches! That nubar collection looks great!

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  32. oh my, can you imagine being given the opportunity to do a 1 hour trolley dash round there??  HEAVEN !!! x

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  33. SO JEALOUS. that Orly booth has me drooling!! looks like sooo much fun!

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  34. omg that must be heaven, expensive but heaven!

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  35. Wow-I really wish I could've made it to this Show, but I'll be going to Cosmoprof, Nail Pro Sacramento, and IBS (Vegas, Baby!!) later on this Year. Thanks so much for sharing pics of the booths so folks like me could at least catch a good glimpse "inside". : )

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  36. in my mind the paradise is like this!:)

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  37. Maria Elena GollidayJanuary 29, 2012 at 2:58 PM

    OMG *faints*

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  38. THIS. IS. AMAZING. My heaven. Were there any new Essie previews there? Besides spring and the trio?

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  39. I may or may not have fainted at the sight of the Orly booth...

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  40. AWW! My heart!! :D I read this post twice!!

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  41. Oh, I am drooling! I would have to have my wallet held by someone else if I got to go to this! I DID see the Nubar spring collection elsewhere in this past 2 weeks I want to say it was. I am not sure where but it was on line. I recall looking at the colors and posting that this would not be buying the entire collection like Nubar's last (Chic), which I did buy the entire collection. I would only be buying maybe a couple out of it. But I am dropping dead for the Painted Nail collection - LOVE. I also went to many concerts and HS CIF Basket Ball finals at the the LB arena - so I have fun memories of it too...it's a great place to see anything because it's not like a huge cave of a place - you really can see someone there.

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  42. Oh, I am drooling! I would have to have my wallet held by someone else if I got to go to this! I DID see the Nubar spring collection elsewhere in this past 2 weeks I want to say it was. I am not sure where but it was on line. I recall looking at the colors and posting that this would not be buying the entire collection like Nubar's last (Chic), which I did buy the entire collection. I would only be buying maybe a couple out of it. But I am dropping dead for the Painted Nail collection - LOVE. I also went to many concerts and HS CIF Basket Ball finals at the the LB arena - so I have fun memories of it too...it's a great place to see anything because it's not like a huge cave of a place - you really can see someone there. Oh, and I agree - like the Orly and finally maybe OPI soft shade collection MIGHT be decent this year - or at least have a few good shades in it.

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  43. How fun! I loved seeing your pictures :)

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  44. Did you max out your credit card at this thing? I just started drooling at the photos of all the polish displays!

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  45. OMG, the new Orlys! I'm dead and buried! Can't wait for swatches!!! :D

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  46. AARRGGHH!!! I'm so jealous girl! Hope you had so much fun :) I love the look of the new Orly collex, haven't wanted anything from them in a long time haha. La la love ya!

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  47. AHHHH! This post is giving me heart palpitations, so many pretties! I can't wait to see your swatches Jen!

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  48. WOW. Wish I could've been there, too! The Orly collection you bought seems nice, though I personally would only get the green/minty and the peachy shade :)

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  49. I died at the Nubar booth! I'm not sure where to buy them here in CA but have always been obsessed. I was so excited about it. Didn't get to stop at the MINX booth or Essie, which I totally regret, but got a great nail haul at Nubar & Opi. I have used those exact Dashing Diva strips and got a TON of compliments. Enjoy em!

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  50. Oh, wow. Thanks so much for sharing! I'll wipe the drool off my lip now!!! Congrats on an epic haul!

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  52. I can't wait to see your swatches on all these polishes, it is as fun as seeing them as buying them :0

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  53. Thats so awesome! I would have totally had a heart attack with that many options & gorgeous colors! 

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  54. My jaw was on the floor and my eyes about popped out of my head looking at this post. Awesome girl! I can't wait to see your swatches and my wallet can't wait to buy the new spring releases! EEK!

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  55. omgsh...super super jealous!! i wish they had something like this in massachusetts, i would go crazy spending my entire wallet!! and wow i didnt know you had your license! super cool! :)

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  56. It's too bad they don't have these everywhere! I actually don't have a license, I'm able to get in as press since I cover the expo for here on my blog. I wish I had a license!

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  57. i die. seriously, anyone who doesn't love this post shouldn't even be here!! amazing!

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  58. omg it's like heaven :D

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  59. This polish porn did nothing but make me drool and lust. And yay for Nubar! They've been quiet on the scene but I'm glad they're back!

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  60. Ah I love the Orlys! Is there going to be a summer collection? Please let me know! :] <3

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  61. Excuse my asking but since you were allowed to go, does that mean you are licensed? (I'm new to your blog but already in love!)

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