Also...this post is pretty picture heavy so I've put most of it under a cut, click the read more button after the first picture to see everything!
Below was the Orly booth...nail polish heaven
Another angle of the Orly booth! Their booth was a big square and they had all of their gel polish on display on the other sides!
This was hanging from the ceiling above the China Glaze booth, I wish you could tell how huge it was by the photo. It was like a China Glaze jumbo tron lol
Here was their set up, it was like this on all 4 sides of their booth!
Here is the Essie booth, can you see why I was all :O when I walked in?!?
Another angle of the Essie booth! They also had all their treatments and lotions on the end of their booth!
This wall 'o glitter & nail art polish was inside the Le Chat booth, they make Dare To Wear polish. I had no idea they also made all this glitter. I somehow had self control and didn't buy any...but I'm thinking about going back today and getting some lol. Self control be gone!!
Here is the OPI booth, they by far had the best and most drool worthy booth of any of the nail polish brands. It was HUGE, there was this long table then one next to it and the same set up on the other side. I just kept walking around it in awe
They also had this poster up, I believe the New York City Ballet Collection is their Soft Shades collection this year. They didn't have them there (that I saw) but they look pretty in the picture.
Next up was Minx, I've never really been interested in these since it's not something I would apply myself. I couldn't help but take a photo of these creepy designs....look at all those creeptastic eyes. I almost wanted to buy them just so I could stare at them whenever I wanted.
I also stopped by Nubar, they had an awesome display of all of their polishes. It was drool worthy, unfortunately I'm an idiot and didn't take any photos of it. I did however take a photo of the lovely Katie Cazorla from The Painted Nail, she was in Nubar's booth. Her little section was so cute! Katie is the best, I'm so glad she was there!
These next photos aren't all nail related but they were some of my favorite booths there. It's kind of amazing what some companies do.
This giant wall was at the Dashing Diva booth. I left that lady in there on the left so you can see the scale of it, it was HUGE!
This booth was the Doll hair care booth. I remember seeing them at Cosmoprof back in July and thinking that I wanted one of these cool curling wand thingys they make, it's called a Twiddle Stic. If you want to see what I'm talking about you can check it out on their website here I might go back and buy it now that I remembered. Anyway, their booth was beautiful...my favorite of the show! It looked 3-D but it wasn't!
This was the TIGI booth, it was awesome...and so tall! I wish I could see them putting something like this up lol
Alright....now that you made it through that this is (almost) everything I bought! Some of these photos aren't great....taking bottle shots is seriously hard...harder than taking swatch photos. I promise the swatch photos will look a bazillion times better! There are a few things not pictured because they are gifts and I know the person they are for will see this post!
This you guys is the Nubar Spring 2012 Jellybeans Collection!! I couldn't believe they actually had it out for sale since I'm pretty sure we have heard absolutely NOTHING about it! It's really pretty, 6 bright creme polishes! I can't wait to swatch them! The one on the top right almost matches my lamps haha!
These are nail appliqués from Dashing Diva, you don't need heat or anything fancy like you do for Minx so I couldn't resist them. They remind me of a set Sephora has. They are raised and gradient...I have no self control so I bought 3. I wish I could have gotten a better picture of these for you, they are incredibly beautiful in real life. I promise to post photos once I wear them!
Next up, you know I had to buy something from that nail polish heaven that was the Orly booth...I bought the whole Spring 2012 Cool Romance Collection. They are gorgeous, muted and perfect. I can't wait to swatch these also!
At the Nubar booth I also picked up the Fan Collection from The Painted Nail. You guys remember this right? Katie had the fans on Facebook name these. They are SO gorgeous in person...this photo does zero justice to them. Your head might explode when you see the swatches.
Last up, this isn't polish but I decided I'd post them too. Crown Brush had a booth and I picked up a couple brushes. I've been obsessed with flat top brushes lately, they make putting on foundation SO much easier. I've never used Crown Brushes before but I've heard good things, so I hope they are awesome!
And now that I just typed this all up I want to go back and buy more stuff...this ISSE show is dangerous for my wallet. Thank god I just got my tax return back....Uncle Sam is paying for all this stuff haha!
I leave you with a couple photos of the outside of the Long Beach Arena. ISSE is being held at the Long Beach Convention Center which is attached to the Arena. I've been here a ton of times for concerts, it's one of my favorite buildings in So Cal, it's so beautifully painted. Fun fact, nearly 10 years ago I sat outside here for about 7 hours to see No Doubt, yay awesome memories.