April 13, 2012

Fish Egg Friday Mani!

If you follow me on twitter you might have seen me talking about how Ciaté was having a cow the other day over bloggers doing DIY versions of their "caviar manicure". In case you don't follow me on twitter and have no idea what I'm talking about let me tell you! Ciaté sent out Cease & Desist emails to several bloggers (I was not one of them, surprisingly) telling them they needed to remove any reference to their company and they could not reference the term "caviar manicure" in their posts. The reason: they were in the process of APPLYING for the trademark. They don't even have the trademark yet, they are just applying for it. If they actually owned the trademark on the term caviar manicure I could understand them wanting to protect it, but they don't....at least not yet.

 I think the best part of them getting their panties twisted is that they did not even invent the manicure. Not only have several bloggers, myself included, done the look months before Ciaté came around laying claim to it but Dashing Diva did it at a fashion show over a year ago and even called it the Caviar Manicure! I think the whole idea of trademarking the name of a manicure is a bit ridiculous to be completely honest. What's next, is someone going to trademark water marbling then send out C&D's to anyone who dares to use that phrase? 


A bunch of bloggers will be posting their "fish egg manicures" today as kind of a way to stick it to Ciaté. I will be adding links to them as soon as I get a chance! I don't like companies that send out nasty letters to bloggers like they have and I will not be buying from the brand because of it. I was extremely excited about them finally landing in the US at Sephora so it's kind of a bummer that they decided to stick their foot in their mouth this way.

If you're interested in how to do this look you can check out my tutorial here! The mani I have on non-fish egg nails will be posted on Sunday in case you're wondering what it is!





I had to post this too because it's hilarious, thank you to KaylaShevonne for making it LOL!

Check out the other blogs who are participating in this, thank you Jeanette for making this list on her blog! If you also posted a Fish Egg Friday mani and aren't listed below please let me know in the comments and I'll add you!

Sammy http://nailasaurus.blogspot.de/
Salla http://www.polish-em.net/
Esther http://fabfingertips.blogspot.co.uk/
Emily http://lacquerologist.blogspot.co.uk/
Danielle http://rocknpolish.blogspot.co.uk/
Anna http://prettydigits.blogspot.co.uk/
Susan http://www.thesubtleshimmer.com/
Melissa http://melissawhitenails.blogspot.co.uk/
Ivana http://zabranjeni-grad.blogspot.co.uk/
A Lacquered Affair http://alacqueredaffair.onsugar.com/
Cristina http://www.letthemhavepolish.com/
Stephanie http://sincerelystephaniee.blogspot.co.uk/
Tiffany http://2thelastdrop.com/
Jeanette http://the-swatchaholic.com/
Katie & Alli http://thedailyvarnish.com
Deez Nails http://deez-nailz.blogspot.com
Goose http://www.goosesglitter.com/
Color Is Magic http://colourismagic.blogspot.com/
Rie http://nailsandnoms.com
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Posted by Jen PolishAholic
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109 comments:

  1. Oh gosh...what a bunch of tossers! Waaay to get offside with your consumer base. Meanwhile, this mani is quite glorious! The colour mix is fantastic! 

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  2. ok, I'm totally dying at the graphic. 

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  3. I didn't do one personally myself BUT 
    http://deez-nailz.blogspot.com/2012/04/solidarity-nails.html. She does an awesome one! 

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  4. Love the base color! What is it??

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  5. Thank you, I just added her post in!

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  6. It's some crazy layering! I'll be posting it on Sunday!

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  7. I love your mani!! And your fish eggs colors are just awesome!!!

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  8. Haha! I didn't like the caviar mani at first, but I'm thinking that I will defiently try it sometime this summer.
    I think it's hilarious when companies trademark (or try to) terms that already exist. Such as ugg australia, when the ugg boot has existed for many years before and is even defined in the Australian dictionary! Hahaha makes me laugh

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  10. Lol at that graphic!! Bad move Ciate, that's what happen when you want tocharge $25 something you can buy for a tiny fraction!
    By the way, I don't see Chanel making a fool of themselves suiting Ciate for doing "oil slick" aka Peridot dupe.
    I love The Fish Egg Mani League!!

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  11. Thanks for talling. I did it my self and i change the name to Bolls manicure.
    http://unhascaseirasdaz.blogspot.pt/2012/04/caviar-manicure-1-tentativa.html 
    Love this colored beans now.
    Kisses
    Z

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  12. Love it Jen! the middle finger accent is perfection!

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  13. haha love the pic!!  I will stay tuned for Sunday that looks amazing!

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  14. Love the fish egg mani! I've never seen anything like it! I will be checking out the tutorial!

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  15. Great colour combination Jen! The beads match your other fingers almost perfectly! 

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  16. I like the caviar look, and I think it's cool what you guys are doing.
    I hate when companies come after bloggers with things like this, and I think it's dumb too because all it does is blow up in their faces. 

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  17. I added you on the list!!

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  18. Thank you Sammy <3

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  19. Thank you!! Sunday is going to be a good day around here, not only for the mani!

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  20. love it, so cool!!

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  21. Is Ciate the one that is trying to charge $50 for $2 worth of beads?

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  22. Since they're still applying, you actually are still able to call it a caviar mani. Hell with them until they actually get it trademarked.

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  23. just as some random info, if you have proof that you (or someone else) posted the mani and called it the same name, than the person who did it first have the TM on it. art once done is automatically trademarked, without having to go through any procedures. or atleast, that is how it is with art and fashion and the likes...who knows about nails. ;)

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  24. Now im DEf gonna do one, just to thumb my nose at them, geeze some things companys do it re-donk-u-lis!

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  25. I hate it when companies threaten bloggers with cease and desists, or other legal things. Seriously? If anything, that blogger is providing you with exposure and advertising. Not to mention that (at least afaik for USA bloggers) I have freedom of speech to blog about whatever I want, and they honestly don't even have a real legal case against a blogger who does a "DIY" version, or even uses the term they're trying to trademark. If I say "coca-cola" in a blog post, does Coca Cola come after me? heck no! It's all just scare tactics, and it frustrates me to see so many bloggers scared into submission when they don't have to be!

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  26. you've hit the nail on the head here! They should be thanking us, not sending over C&D. Even if we are re-creating the look we are still getting their company name out. Not only that but several people have said they would buy the Ciate set anyway!

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  27. Thanks for the heads up! I hope that Dashing Diva can do something about Ciate trying to TM their idea!

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  28. That's my feeling on this also, until they can legally do something to me I will continue to do the manicure and call it a caviar manicure!

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  29. Great post and thanks for linking to all the other bloggers. The blogging community is amazing! I most definitely will not be buying any Ciate polishes ever after this debacle. Cheapie (and awesome!) for the win!

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  30. Go bloggers! I was also excited about Ciate coming over here to Sephora, but not anymore! I'm crossing them off my wishlist!

    I like your mani btw! So colorful! (And that white caviar manicure you did several months ago too!)

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  31. Lacquer and LattesApril 13, 2012 at 4:05 PM

    I accidentally got in on the act :) I didn't know about Fish Egg Friday until I was typing up the post!
    http://lacquerandlattes.blogspot.com/2012/04/opalescent-fish-egg-friday.html

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  32. Love this and love that you chose the middle finger to put the fish eggs on.  I wish I knew about this email prior to ordering my Adele set directly from their site.   Way to shoot your product and reputation maybe they should rethink their Pr department.  Great post and idea 

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  33. YES. I love this. I hate what Ciate is doing and I refuse to support them because of it. Great nails!

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  34. yay! I just added you onto the list! Love the name of your blog!

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  35. hehe thank you <3 I can't take credit for the idea of doing this, I believe Sammy from The Nailasaurus was the catalyst with it...but I love that so many bloggers are taking part in it!

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  36. It really is amazing how our community can come together like this, I love it!

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  37. Wow, I don't know what nailsI like more, if the caviar or the other, incredible combo, perfect as always :)
    I did my kaviar mani too ;)

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  39. This is gorgeous... I just ordered some beads off amazon.  I'll be boycotting Ciate now

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  41. Love the colour combo of the beads! And, yes, I got drawn in to the gorgeous look on the other nails!

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  42. I LOVE that you did the middle finger! I'm surprised most accents were done on ring fingers! I've been following along on Twitter and laughing about what fools they've made of themselves. It's a dangerous game pissing off the people that do a lot of your advertising! Whether what they're saying is right or wrong, they've gone about it the wrong way. Moral of the story? NEVER piss off a nail blogger!
    Love your mani by the way :)

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  43. thank you for calling my attention to this!! here's my post! 
    http://www.rialovespawlish.com/2012/04/fish-egg-friday.html Ria :)

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  44. looks great! I just added your link onto the list!

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  45. I love the combo of beads you used!!! =)

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  46. thesmalllittlethingsinlifeApril 13, 2012 at 7:18 PM

    Woah, a lot of people are telling Ciate to stick it! I like it! ;) 

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  47. I know I'm kind of late, just saw your post right know and did a post myself (was busy studying for my finals so didn't go on twitter until half an hour ago)

    http://shootingstar0218.blogspot.ca/2012/04/fish-egg-manicures-not-caviar-manicure.html

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  48. I'm so glad I came across your post I was just looking at their stuff on Sephora today and thought it was way over priced and I've been seeing ppl do this for months like you said.

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  49. A Lacquered AffairApril 13, 2012 at 8:40 PM

    The combo looks so magical! Love the choice of colours. It has been fun doing this with you guys, but at the same time, hope the message gets through.

    Enjoy the weekend!

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  50. KnittingTherapistApril 13, 2012 at 9:32 PM

    Very interesting about the C&D's. I've got a Canadian beauty magazine called GLOW that has the same mani done with black beads as a preview of the Holiday season in their issue from last summer.
    Ciate won't be getting any of my $$.

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  51. Just added your link to my list!!

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  52. I'm terribly amused that Ciate's silliness has backfired so badly. It's too late for me to join in for Fish Egg Friday (It's no longer Friday here!) but I'll definitely give this Fish Egg mani a try!

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  53. I hope the message get's though also, I don't think we could have broadcasted it any louder!

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  54. It's not too late! Once you put your post up comment here again with the link to it...or tweet it to me (whichever!) and I'll add you to my list!

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  55. Awesome way to stick it to them, Jen!!! I love your 'fish egg' manicure... it's absolutely divine!! Keep up the amazing job, as per usual!

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  56. Waittt but I wanna know what you are wearing here!!

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  57. Aww man I missed out on Fish Egg Friday but I think I'm going to try this soon! LOL at that meme!!!

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  58. I'll be posting what it looked like pre-fish eggs on Sunday!

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  59. Good on you and the rest of the bloggers. Honestly trying to bully people into not posting when they havent even got the trade mark yet! Besides they have such a cult following its not going to affect their sales anyway. Big bullies!

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  60. It looks super cool!

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  61. How cool! The colours are pretty, i tried it with glas pearls the other day

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  62. I'm a but late, but I did just do a kaviar manicure as my first blog post! I linked you in at as well! http://jessicasnailtales.blogspot.com/

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  63. I already love you. But it's things like this that make me really, really love you. How dare they?

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  64. Ugh. Damned fascist bastards. :) Clearly anyone could do this, they can't trademark such nonsense. I've done it for years with Martha Stewart's loose glitter as well as beads from Michael's. That's such nonsense. Don't they know the beauty bloggers are now the vast majority of product advertising? They need to take a look at the NYX debacle, they lost so many clients after the beauty bloggers let them have it. 

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  66. I have managed to join in as well! 
    http://plisherrific.blogspot.com.au/2012/04/silver-eggs-saturday-revlon-popular.html

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  67. Good for you!  What is the polish you used on the non Caviar nails please?

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  68. Please, add me
    http://poliship.blogspot.com/2012/04/fish-egg-friday.html

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  69. Ugh that is so lame. I hope they're denied the trademark. Who even cares what it's called? Btw, this mani is adorable!!

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  70. Hahaha, funny! No, I won't be buying their product now either! And I STILL don't own any Julep!

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  71. stick it to the man! 

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  72. I hope that like you said, Ciate doesn't come up with a "water-marbling kit" that would include a water bottle, plastic cup and some nail colors and try to trademark water marble!

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  73. Added you to the list!!

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  74. Thank you!

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  75. lol! I finally managed to get rid of all my Julep, I had a few bottles that I couldn't even swap away. I finally pawned them off on one of my friends

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  76. I'll be showing it tomorrow, it's a whole bunch of layering!

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  77. Thanks Jamie! I added you to the list!

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  78. Amen to that, it's amazing to me that companies continue to alienate customers by doing things like this. You would think they would learn from each other!

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  79. Thank you Cat <33

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  80. Just added you to the list! Beautiful mani, your photos are great!

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  81. Thank you!

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  82. Ciaté sucks!
    I will never buy anything from them!

    Lala

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  83. Did you Fish Egg that finger nail on purpose... ;)? LOVE the coloring of these and am excited to see what that magical manicure is!

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  84. I sure did lol

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  85. i am in full support of #fisheggfriday but i totally missed the train! haha I definitely will be buying beads before i go to work today!! 

    xs
    i love your blog!!!!

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  86. These look great. & I'm really looking forward to seeing the mani on Sunday. I neeeed to know what's layered ^_^

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  87.  I might be missing something obvious, but did Julep do something like this? Or is there some other reason you wanted to get rid of them?

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  88. Wow, I think I like yours the most out of all the ones I've seen. Very pretty. 

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  89. I stopped buying from them when they had an issue with their referral system, knew about it and didn't tell anyone unless you emailed asking. They only admitted it after I posted about it letting everyone know.

    They've also stolen pictures from bloggers, removed the watermark and reposted it on their website,

    Very bad business ethics going on over there so I don't buy from them

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  90. Good for you all sticking it to the jerks. I think this is the nicest CAVIAR MANI I have seen. It works really well as an accent nail.

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  91. I know when Susan B Komen was going to pull out of planned parenthood, so many people let their voices be heard on the Komen Facebook and Twitter site that they eventually decided against it. Would it help if people let Ciate know on their social media that they will not be buying their product due to their behavior?

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  92. I think a bunch of people have and Ciate just doesn't care or they don't want to embarrass themselves even more by saying something about it

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  93. Really beautiful, and good for you ladies!!!

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  94. I can't even imagine a REAL attorney sending out a C&D before applying for a trademark. Maybe it was really a Cyst and Decease (that's what Tamra Barney from Real Housewives of Orange County kept referring to it when she served her nemesis Jenna Keogh). Anyway, I have purchased THOUSANDS of dollars of beauty products in the last year alone because of beauty bloggers. Of that hundreds was spent on nail polish. How much of it went to Ciaté? Zero. And that's the way it is going to stay thanks to this brilliant move. And, heck yeah, if I decide to do a mani like that on my youngest daughter for her senior prom I'm going to Michael's. And, heck yeah, I'll refer to it as a CAVIAR MANI because Ciaté has NO CLAIM TO THE TERM. NONE!!!! Thanks for making me aware of this action. And thanks for encouraging me to spend a crazy amount of money on my nails - they have never looked prettier.

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  95. I think it's hilarious that on the Sephora website, they actually have the little trademark logo by the phrase. The thing is, all they're doing is making enemies of the very people who would promote their product and help them expand their customer base. I never heard of Ciaté before now, and they have not endeared themselves to me. On the one hand, they're being really petty over this whole trademark thing. On the other hand, they're ripping people off by trying to charge so much for tiny beads!! So they're childish and greedy? No thanks. I won't be buying any of their products. Ever.

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  96. Well, that's decided then. I will be purchasing any caviar/fish egg/ or any other kind of manicure from every company other than Ciate. 

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  97. I too am disappointed with Ciate's tactics here. I really don't see myself becoming their customer now. If they are unwilling to acknowledge the community's concerns, perhaps the point is better made to Sephora?

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  98. They're just angry because they know people won't buy their crazy overpriced beads if they see how easy it is to do with craft store beads. I didn't plan on buying them anyway, I'm just not personally into the look, but now I definitely won't be buying anything that brand releases. It's so stupid of them to go after nail bloggers especially. You guys are the best advertisements a cosmetic company could ask for!

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  99. i did one :) phopheliasnailaddictions.blogspot.com

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  100. Thanks for this post!  I wish I would have seen sooner and participated!

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  101. Wow I can not believe that they are trying to take it that far. Well I am glad you are all sticking up for all the bloggers out there!!!! 

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  102. Everything about this post and the support from so many awesome fellow bloggers is amazing! ^_^

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  103. As far as I know, as a writer, you are LEGALLY entitled to use the NAME "Caviar" to describe your manicure (maybe use "Caviar Mani" or something instead) because you all have actual PROOF on your blogs that you DID IT FIRST! That company needs you to stop using the term so that they can get the trademark approved. Names & titles are NOT protected!

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  104. As far as I know, the company has no right to force you to stop using "Caviar" to describe your manicure (maybe use "Caviar Mani" instead) because names aren't protected by copywrite. I'm a writer, not a lawyer, but I do know what I can borrow from others & what I can't. Titles & names are free for anyone. Now I don't know what Trademarking entails or what it protects, but you & your fellow bloggers were using it first. You all should put out a notice for a Class Action attorney & see if anyone bites. Usually attorneys take Class Actions Pro Bono because if they take it they believe they have a chance to win; if they win, they get a sizeable amount of the settlement or award. You stand a chance of winning, given that some of you have had this out in the public sphere for quite some time. Furthermore, if you want to mention the company's name in your blogpost, that's fair game. If you don't sue or you lose, the "Caviar" part is off limits, not the company name. You can undercut their profits by showing people they don't have to buy this expensive kit when cheaper items are available to anyone. Furthermore, I would organize a Twitter campaign to boycot this company & their product. I know my wife will join. Just use every bit of social media available, try talking to a specialist in copywrite & trademark law, & see if you can collectively go on the offensive. It seems to me that the idea was stolen from one of your sites rather than the other way around. Your blogs & tweets have dates to prove the earliest incantation of the Caviar Mani. Don't take this shit lying down, especially from these corporate assholes who are in this to fleece the consumer in the name of profits. My guess is that their cost for the products are about 25% or less of what they plan to charge retail. That's pretty standard practice. Let me out it this way: I ran a bar, & we have the worst cost/sale ratio. Our actual wholesale costs are 1/3 of what we charge retail. That's the only way to make a decent profit. I'd be willing to bet these nail guys would be hard pressed to demonstrate a wholesale cost for supplies of even 25%. It's a racquet. Fight the power, & we'll stand with you. My wife loves your site as well as those of your friends. She told me about Caviar a LONG time ago. Just don't take this lying down. You have friends & supporters who will stand with you.

    Best regards,
    John

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  105. that is so laame I can't believe they are trying to get it trademarked! I wish I read this post earlier so I can share my designs! but here it is anyhow if you get to it :) http://idestperio.tumblr.com/post/20173521220/my-other-color-experiments-the-last-picture-the

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  106. I love this post and I have to say, as a licensed manicurist since 1985, this is so not new! We didn't call it "caviar manicure" but in the 80's we would buy "gold or silver" and colored bullion beads and do all kinds of things with it including "pave' " style nails. It makes me laugh when people try to claim a lot of this as new.

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  107. If they're smart someday they'll value the work bloggers do.
    By the way, what are the polishes you use on other fingers? So cute *.*

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  108. WOOT! You said it chica!!! They cannot trademark CAVIAR! Caviar has been around for how long? CENTURIES! They're ridiculous! Charging for what you can buy at a craft store for 5 dollars and get the SAME RESULT!

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  109. Yep! Go to Michael's or Joann's craft store. You can get a tiny jar PLUS an additional 20 other colors for what Ciate charges for one little bottle.

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