June 10, 2012

OPI Launches Outrageous Neons mini pack!

Hi guys, hope you're all having a good weekend! Who's excited for True Blood tonight?? meeeeeeee! I've missed Eric Northman in my life haha! I just wanted to share a quick press release with you today! OPI is putting out their first ever neons! I kind of can't believe they've never done neon before. These should be hitting stores in July, I can't wait! I'll definitely be on the lookout for these!



Sizzling, Fluorescent Hues!

OPI Announces New Limited Edition Outrageous Neons, the Brand’s First Neon Lacquer


OPI launches its first neon nail lacquer with the Outrageous Neons mini pack, including four limited edition neon shades, a neon white base coat, and OPI Top Coat. The four fluorescent hues include vivid shades of yellow, orange, pink and purple. The essential step for achieving the best results is to prep nails with one coat of neon white base, followed by two coats of neon lacquer. Colors dry matte, but adding one layer of OPI Top Coat results in bright, bold color with a shiny finish.

“Outrageous Neons marks OPI’s foray into the world of neon color,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “In the US, the FDA requires that all cosmetic colorants be approved, and each batch must be certified for purity. The lacquers in this set are formulated with new, FDA-approved neon pigments for a look that’s dazzlingly vibrant.”
Along with neon white base and OPI Top Coat, the four shades in the Outrageous Neons mini pack include:

Ridiculously Yellow
So yellow, it’s beyond understanding. 

Formidably Orange
Brace yourself for this powerful orange.  

Riotously Pink
This pink has been known to create a scene.

Seriously Purple
I really mean it…it’s really purple! 


As with all OPI nail lacquers, Outrageous Neons contain no DBP, Toluene, or Formaldehyde. This limited edition mini pack promotion will be available beginning July 2012 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $19.95 ($24.95 CAN) suggested retail for each mini pack (includes all six products).
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
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ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each full-size lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
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18 comments:

  1. I'm looking forward to trying 'Ridiculously Yellow' xx

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  2. I wish OPI would include 2 other neon colors (blue, green, a pink?) instead of the top & base coats. This set looks so cute though =)

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  3. Ooh, this looks fun!
    Also, I can't wait for True Blood tonight. :)

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  4. So much fun, though I wish that was a neon blue or green versus the yellow. 

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  5. These are gorgeous; it's so hard to find good quality neons.

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  6. I have the CG neons but these are still tempting.

    I can't wait for True Blood tonight either!! 

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  7. Philippa Claire MacDuffJune 10, 2012 at 12:52 PM

    This comment has been removed by a blog administrator.

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  8. ToughasnailslacquerJune 10, 2012 at 1:09 PM

    Can't wait to see this IRL! 

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  9. This comment has been removed by a blog administrator.

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  10. Are beautiful! XoXo

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  11. Nice! I'd love a blue or green in that set instead of the top coat, though!

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  12. That Is so weird I never thought that the same type as polish. @ work (sephora) Sephora by OPI also came out with a neon collection just like this.

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  13. I swear, if you lived in Alabama, we would be great friends! Loooooove True Blood! Sorry lol the polish is great too! :)

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  14. I swear, if you lived in Alabama, we would be great friends! Loooooove True Blood! Sorry lol the polish is great too! :)

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  15. OMG this is my answered prayer!! I've been wanting neons for a while but not sure which brand... Then now my trusty OPI comes out with neons! yaaay! But it will only come in mini sets? Not full sizes? 

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  16. That is a nice little set.

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  17. Now that I've seen this I can't wait until it hits the UK, hoping it does anyway!

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