October 8, 2013

OPI x Gwen Stefani for 2014

It's been a long while since I posted a press release here but I just couldn't not share this. In case you don't follow me on Twitter or Facebook or somehow missed me completely losing my mind over this last week well then here you go. OPI is collaborating with Gwen Stefani and introducing a 7 piece LE collection that will be hitting store shelves in January 2014.

I'm pretty much like the biggest No Doubt/Gwen fan ever of life so I legit happy danced and fangirled like a psycho when I heard about this collection. This is pretty much my dream collaboration, it's about freakin' time amiright?!?Anyway...keep on reading for color descriptions, official bottle shots are not available yet but you can probably find them by googling ;)



OPI joins celebrity partner Gwen Stefani in announcing seven new limited edition nail lacquers for 2014, featuring standout color in breakthrough finishes. Highlights from the collection include a bold red lacquer that pays homage to Gwen’s signature lipstick, a new semi-matte satin finish in shades of gold and black, and a mirrored chrome paired with a special base coat.

Inspired by the 2013 Metropolitan Museum Costume Institute Gala that featured the theme “Punk: Chaos to Couture,” OPI Executive VP and Artistic Director Suzi Weiss-Fischmann decided to create a collection of lacquer celebrating the role of music as a major influence in fashion. “With her expertise as a singer, songwriter and designer, who better to collaborate with than Gwen Stefani?” asks Weiss-Fischmann. “Known for her trademark red lips, bold eye makeup and nail art, Gwen uses beauty to accessorize her style.”

Gwen’s signature red OPI hue – Over & Over A-Gwen – is available in a boxed set, which includes Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes for creating unique nail designs, as well as nail glue for easy application. 

Love.Angel.Music.Baby. and 4 in the Morning feature a new, semi-matte satin finish designed to be worn without top coat. Push and Shove, a bold chrome hue, is also worn without top coat but requires a special complimentary base coat – Lay Down that Base. One thin coat of Lay Down that Base topped with two thin coats of Push and Shove yields an intense, mirrored finish. The collection is rounded out with two glossy crème lacquers and one sparkly glitter shade: Hey Baby, I Sing in Color, and In True Stefani Fashion

OPI wanted to create a collection as dramatic, diverse and glamorous as its namesake,” adds Weiss-Fischmann. “With crème and glitter hues, new satin matte texture, a mirrored chrome and SWAROVSKI ELEMENTS, Gwen Stefani by OPI presents the latest in pigments and finishes, while combining elements of haute couture and street fashion.”

                Gwen Stefani by OPI includes the following seven limited edition nail lacquers: Hey Baby, I Sing in Color, Love.Angel.Music.Baby., 4 in the Morning, In True Stefani Fashion, Push and Shove* and Over & Over A-Gwen**.

Gwen Stefani by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application. This promotion will be available beginning January 2014 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $9.00 ($10.95 CAN) suggested retail for each nail lacquer. The boxed set including Over & Over A-Gwen and SWAROVSKI ELEMENTS will retail for $14.95 ($18.95 CAN). 


*Must be worn with Lay Down that Base, which is complimentary when purchasing Push and Shove
**Sold only in a boxed set including SWAROVSKI ELEMENTS

14 comments:

  1. oooo I just googled the bottle shots! I love GS/ND and this has made my day! Woooooohooooo!

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  2. i was excited to hear about her collab with opi but after doing some research, the colors look like real snoozers to me. i feel like most people will buy this collection just because it's gwen!

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  3. Sounds awesome. Can't wait to see pictures!

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  4. OMG!!!! :D I can't wait until january!!!

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  5. OMG! OMG! OMG! I must have this collection! I so can't wait!!!

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  6. I did not really love the colors of the preview but I do need Over & Over A-Gwen
    since that's my name ;)

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  7. Yay!!! Can't wait!

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  8. I am so excited about these polishes! Why does OPI have to be so flipping expensive?

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  9. I'm obsessed with these collaborations! Gwen is the coolest!

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  10. Dang they really are keeping that chrome under wraps huh? WHO ARE YOU FOOLING OPI?!

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  11. OH MY GOD!!!!!!!! and mirror like finish?! I'm so excited!

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  12. Please do not leave links in the comment section.

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  13. I haven't heard about Gwen Stefani for a while. Last time I listened to her when this "Cool" song came out. Nice nail polish and a cool dress by the way!

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